BEACON · Google Ads
Be at the top of Google tomorrow, not in six months.
Search work takes months. Ads take a day. If you need the phone ringing now, or you are in a town where the top results are locked up, paid search buys you the position while everything else builds.
How we actually do it
Campaigns built on the searches that actually convert for trades — emergency and job-specific terms, not broad category words that burn budget on people comparing prices. Negative keyword lists from day one. Call extensions so people ring straight from the ad. Weekly review of search terms, bids and budget pacing. What we never claim: a cost per lead, a return on spend, or a position. We have not run your account before and any number we gave you would be invented.
What you actually get
- Campaigns built on searches that actually convert
- Negative keywords from day one, so budget isn’t wasted
- Call extensions — they ring straight from the ad
- Weekly review of terms, bids and pacing
What it costs
$299 one-off + $249/month
Management fee only. Your ad spend is paid by you, directly to Google, and never passes through us.
Google Ads management in New Zealand: $288 – $575 per month Published as $250 – $500 + GST per month, plus $297 – $499 setup. 123
Four ways to run it
| Option | How it works | Best when | Trade-off |
|---|---|---|---|
| You own it, we run it ★ | Your Google account, your card, we manage it. Written daily and monthly caps. | Almost always. | You see every dollar, which some owners find uncomfortable at first. |
| We set it up, you run it | One-off build and launch, then we hand you the keys. | You want control and have the time. | No ongoing optimisation, so performance usually drifts. |
| Through a specialist partner | We coordinate a dedicated ads specialist and stay your single point of contact. | Bigger budgets, or a complicated account. | Costs more, and one more party is involved. |
| We own it and run it | Our account, spend billed through us. | You want one invoice and no logins. | Least visibility for you, and the dearest of the four. |
What we commit to
- Written daily AND monthly spend caps agreed before anything goes live.
- No campaign goes live without your written approval.
- We are not liable for overspend -- stated plainly in TERMS.md.
- No ranking, cost-per-lead or return-on-spend figure is ever claimed.
Where it fits
Straight answers
Fair questions.
How much should I spend?
Enough to get meaningful data in your area, which we will work out together before starting. We would rather talk you out of a budget that is too small to learn anything from than take the fee.
What if it doesn’t work?
Then we tell you and you stop. Ads are the easiest thing on this list to switch off, which is exactly why they are worth testing.